Mr. Goh Choon Phong, the Chief Executive Officer (CEO) of Singapore Airlines was awarded the 2024 Airline Transport World Excellence in Leadership Award. His leadership journey has been remarkable. His drive to be customer-centric, meaning both employees and travelers, has proven an important leadership benchmark for success; be process-driven rather than outcome-based. Service excellence, product leadership, and network ease are his three pillars of leadership - an exemplary leader, with exemplary values for each of us to follow.